Acquire Cold Presents
The Cold Ads System
How I built my first cold paid acquisition campaign.
90+ conversions · ~$365 spend · 6.2% CTR
One-time purchase · Lifetime access · 30-day guarantee
Campaign Results
Conversion Funnel
From the offer and positioning to the creatives, headlines, campaign setup and testing process. I break down what I actually ran, why I made each decision, what worked, what didn't, and how to apply the same process to your own business so you can skip months of testing and expensive mistakes.
The campaign that started it.
$365
Ad Spend
90+
Conversion Events
6.2%
CTR
First
Paid Campaign
The conversion events shown above came from a free introductory offer. Results are shown as a case study, not a promise of future performance.
Most people start with targeting.
I started with the offer.
Paid traffic magnifies what already exists.
A weak offer sent to the perfect audience is still a weak offer.
Before worrying about complicated campaign structures, I focused on the things a stranger actually sees:
- The offer.
- The positioning.
- The headline.
- The creative.
- The reason to click.
- The reason to convert.
The Cold Ads System shows you exactly how I thought through each one.
Built for operators, not spectators.
The Cold Ads System is designed for people who already have something real to sell and want to understand how to acquire customers from cold traffic.
Online Business Owners
You already sell a product, service, subscription or membership.
Organic-First Founders
Your offer already gets customers through content, referrals or an existing audience and you want to add paid acquisition.
Current Advertisers
You are already spending on ads but want to improve your offer, positioning, creative or testing process.
Builders & Operators
You want to understand the reasoning behind a working campaign instead of blindly copying campaign settings.
This is probably NOT for you if:
- You do not yet have anything to sell.
- You are looking for guaranteed income.
- You want a copy-and-paste campaign that requires no judgment.
The entire campaign, opened up.
Not theory, a real campaign broken down piece by piece.
Module 01
The Offer
Module 01
The Offer
- Why the free introductory offer was chosen
- How friction was removed
- Positioning
- Value proposition
- Risk reversal
- Why the offer made sense for cold traffic
Module 02
The Creative
Module 02
The Creative
- Exact creative concepts
- Why each angle was chosen
- Static image strategy
- Visual hierarchy
- Hooks
- What I would change today
Module 03
The Copy
Module 03
The Copy
- Headlines
- Primary text
- CTA structure
- Callouts
- Curiosity
- How I think about matching message to market
Module 04
The Funnel
Module 04
The Funnel
- What happened after the click
- Landing-page structure
- Conversion path
- Removing unnecessary friction
- Why every additional step matters
Module 05
Campaign Setup
Module 05
Campaign Setup
- How the campaign was structured
- Conversion objective
- Testing methodology
- Budget considerations
- What metrics I actually watched
- What I ignored
Module 06
Reading The Data
Module 06
Reading The Data
- CTR
- CPC
- Conversion rate
- CPA
- Frequency
- Creative fatigue
- Deciding what to keep
- Deciding what to kill
Module 07
Building Yours
Module 07
Building Yours
Turn the case study into a framework for your own business.
- Define your offer
- Identify your strongest angle
- Create multiple hooks
- Map the funnel
- Create your first testing plan
- Decide what success actually looks like
Don't just watch it. Build yours.
The system includes an implementation workbook designed to turn each lesson into decisions for your own business.
Workbook includes
- Cold Traffic Offer worksheet
- Customer callout
- Core promise
- Pain/desire mapping
- Offer friction audit
- Creative angle builder
- Headline builder
- Funnel map
- Campaign test plan
- KPI tracker
- Post-test review
Implementation Workbook
The Cold Ads System
From campaigns I actually run.
Acquire Cold is built around live execution. As I run meaningful new acquisition experiments, the strongest case studies, lessons, wins and failures can be added to the system.
The goal is not to create another static marketing course. It is to document what actually happens when offers meet cold traffic.
Case Study 01
Free Acquisition Campaign
90+ conversions / ~$365 spend / 6.2% CTR
Case Study 02
Coming Next
Paid product acquisition
Future Experiments
Added As Completed
Added as relevant campaigns are completed
Built by an operator.
I've built software, subscriptions, communities, free trials and a high six-figure online business. This is the acquisition process I actually use, fully documented, transparent, and not theorized.
30-Day Guarantee
If it doesn't change how you think about your acquisition, don't keep it.
Go through The Cold Ads System and complete the implementation material.
If within 30 days you cannot identify at least three concrete changes worth testing across your offer, creative, funnel or paid-acquisition process, contact us for a full refund.
Build an offer cold traffic can understand.
The Cold Ads System
$297
One Time
- Full Cold Ads System
- Exact campaign breakdown
- Offer + positioning framework
- Creative + copy breakdowns
- Campaign setup and testing process
- Implementation workbook
- Lifetime access to purchased material
- 30-day guarantee
Secure checkout through Whop.
Frequently asked
Is this a Meta Ads course?
Is this a Meta Ads course?
No. Meta is one channel used in the case study, but the core material focuses on offer, positioning, creative, conversion and testing principles that can be applied more broadly to cold paid traffic.
Was this your first paid ad?
Was this your first paid ad?
Yes, this was the first time I had moved from organic to paid acquisition and launched a set of creatives.
Will I get the same results?
Will I get the same results?
I have designed the system to bring you value and show you exactly what worked and I'm confident it can help you. However, of course no result is guaranteed. Every offer, audience, and funnel is different. The system shows the process and reasoning behind a real campaign so you can apply the principles to your business.
Who is this best for?
Who is this best for?
Existing operators with a real product, service, SaaS, community, membership, digital product or other online offer.
Is this for complete beginners?
Is this for complete beginners?
Yes, if you have an existing offer but have never ran paid acquisition, you can apply all the lessons.
How long is the course?
How long is the course?
Kept intentionally concise. The goal is implementation rather than creating hours of unnecessary content.
Do I get lifetime access?
Do I get lifetime access?
Yes, you receive ongoing access to the version of The Cold Ads System included with your purchase and all future additions explicitly included for those customers.
What is the refund policy?
What is the refund policy?
You have 30 days and if you implement the material and can't identify three concrete changes worth testing in your offer, creative, funnel, or acquisition process, you can request a refund.